Zurich : Lunch & Learn

15 Apr 2011

The Global Competitiveness Report 2010-2011

Jennifer Blanke
Director, Lead Economist, Head of Centre for Global Competitiveness and Performance World Economic Forum


Hosted by Adecco Management & Consulting S.A.

Christian Vasino, Vice President of HR for Adecco, opened the session by introducing the 25 IHRC participants to Adecco, the world’s leading provider of HR solutions. He told the audience that retention of employees at Adecco is key to the company’s profitability and how they select their own people. Mr. Vasino described the desired characteristics for meeting the challenges of today’s generation in human terms – cool head, warm heart and working hands.

Jennifer Blanke presented the Global Competitiveness Report 2010-2011 in terms of assessing the competiveness of Europe and Switzerland. The World Economic Forum defines competitiveness as “The set of institutions, policies, and factors that determine the level of productivity of a country.” The level of productivity, in turn, sets the sustainable level of prosperity that can be earned by an economy.

Ms. Blanke explained the methodology used to create the report and how it’s grown from 16 countries in 1979 to 139 countries today. She put into perspective the framework for how economic stages of development factor into the global competiveness index. She explained how the criteria are divided by factor-driven, efficiency-driven or innovation-driven economies and how this is weighted in the index.

Switzerland is ranked number 1 overall. Ms. Blanke presented charts showing how Switzerland compared with the other top ranked countries on each of the 12 criteria in the framework. She then went on to show Switzerland’s performance relative to Europe on several of the efficiency driven pillars.

The Global Competitiveness Report 2010-2011
More than three decades after its first publication in 1979, The Global Competitiveness Report continues to provide the world’s most respected assessment of national competitiveness. The present uncertain global economic context makes it more important than ever for countries to put into place the fundamentals underpinning growth and development. The Global Competitiveness Report facilitates this process by providing detailed analysis of the productive potential of nations worldwide. The Report offers policymakers, business executives, and academics, as well as the public at large, valuable insights into the policies, institutions, and factors that enable robust economic development and long-term prosperity.

Text by Mary Bronson/IHRC Support Team
Photos by James Macsay/IHRC Support Team